In an organizational context; improved business success and stronger decision making is an evident result in combining both data science and market research. Information and insight are created through data science and market research, each applied to extract insights of different nature. We apply our knowledge in both disciplines to drive effective use of both fact-based data rich methodologies.
In market research we employ quantitative and qualitative methodologies suitable to understand the human behaviors, influences and choices using one-to-one interviews, focus groups, surveys, and mystery experiencing to drive conclusions and recommendations.
Our main products in the Market research portfolio consist of
- Brand Health Tracking
- Customer Satisfaction Tracking
- Market Segmentation study
- Conjoint Analysis
- Gross-Add Tracking